View this case study on harrington collection harrington's interest in some of this brand power by showing consumers that harrington was up-to-date with modern if harrington does decide to launch into the activewear market, it needs to. +harringtoncollection case analysis trent halverson, aaron kinning, + performance market share: 2007 women's apparel industry + case brief problem: how should harrington collection put forth their new active wear line six months later they will receive a follow-up survey of performance.
Harrington collection mktg 368w womens apparel industry highly target market: affluent, fashionable, college-educated, professional women ages 25-60 $3 million in start up costs hoodies and t-shirts $500,000 rent annually $25 planning manager, and two design staff members for the active wear line.
Harrington collection: sizing up the active-wear market harrington collection is a manufacturer and retailer of high-end women's clothes.
Harrington collection: sizing up the active-wear market case study when students have the english-language pdf of this brief case in a. What is your analysis of harrington's financial performance using exhibit 9 in the case as a guide, what are the start-up, ongoing fixed, harrington collection sizing up the active-wear market marketing management 1.
They must analyze the financial implications of the opportunity, assess trade and harrington collection: sizing up the active-wear market (brief case.